More Political Branding

I read this article today and agree with the idea that candidate can be thought of more as brands than as individuals. Shania Twain, Britney Spears, and David Beckham all have to be managed as a brand because they represent more than just a person. Same with political candidates. What I don’t agree with is her analysis of each celebrities  endorsement and whether or not it helps each candidate.I think on a lot of candidates she writes them off for the wrong reason. For example, Whoopi Goldberg is an amazingly influential woman in America and what she says means a lot to several different communities. She is considered a news woman who understands social issues because of her work on the View. Also, Magic Johnson is an influential person in sports communities and in the Black community. She makes some problematic generalizations in her analysis. 

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